南昌招牌設計

招(zhao)(zhao)牌(pai)(pai)的形(xing)式和設置方(fang)式比較固定，但(dan)其中題寫(xie)的文字詞語卻變化多端。為(wei)(wei)了競爭的需(xu)要(yao)，店(dian)(dian)(dian)主(zhu)(zhu)制(zhi)作十(shi)數(shu)字甚(shen)至數(shu)十(shi)字的字招(zhao)(zhao)也(ye)是有的。北京德愛堂(tang)藥鋪曾豎起(qi)一沖天(tian)招(zhao)(zhao)牌(pai)(pai)，就(jiu)題寫(xie)“德愛堂(tang)沈家(jia)七代小(xiao)兒珍丹只(zhi)此一家(jia)別無二處(chu)”共21字。很(hen)多店(dian)(dian)(dian)主(zhu)(zhu)邀請名人題匾，借以抬(tai)高(gao)店(dian)(dian)(dian)鋪的身價。也(ye)有在店(dian)(dian)(dian)鋪匾聯(lian)上做文章，如(ru)采用(yong)(yong)我國傳統的對聯(lian)形(xing)式：“未完(wan)先投宿 雞鳴早看(kan)天(tian)”（旅(lv)店(dian)(dian)(dian)）；“生意(yi)如(ru)春草 財(cai)源似水(shui)泉(quan)”（商店(dian)(dian)(dian)）。明清時酒店(dian)(dian)(dian)多用(yong)(yong)對聯(lian)，如(ru)九江潯陽樓就(jiu)用(yong)(yong)“世間無此酒 天(tian)下有名樓”的對聯(lian)。還(huan)有用(yong)(yong)數(shu)字作為(wei)(wei)字號，如(ru)六必居(ju)、雙(shuang)合盛等。還(huan)有在店(dian)(dian)(dian)門(men)前懸掛楹招(zhao)(zhao)之(zhi)類。